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Case Study
Airtel Thanks for Business (ATB) 2.0 is a self-service portal for Airtel customers to maintain their portfolio of products and services with Airtel. The portal facilitates many critical journeys like Raising Service Request, Bill Payment, Declaring NEFT, Disconnection and so on. The portal is key to a seamless customer experience which is core to Airtel’s philosophy.
Project Domain : B2C & B2B
Role : Lead UX Manager
Skills Used :

Impact :

45%
Jump in MAU

20%
Jump in Unique Logins

30%
Jump in Digital Service Requests

7%
Jump in DAU
Core Process


Doodle Image Source: The Famous Design Squiggle by Damien Newman; Double Diamond Source: Hinderling Volkart, Dan Nessler - hinderlingvolkart.com dannessler.com































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