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Prashant Chandra

An Award-Winning Product Design & Development Professional.

Case Study

Airtel Thanks for Business (ATB) 2.0 is a self-service portal for Airtel customers to maintain their portfolio of products and services with Airtel. The portal facilitates many critical journeys like Raising Service Request, Bill Payment, Declaring NEFT, Disconnection and so on. The portal is key to a seamless customer experience which is core to Airtel’s philosophy.

Project Domain : B2C & B2B

Role : Lead UX Manager

Skills Used : 

Impact : 

45%

Jump in MAU

20%

Jump in Unique Logins

30%

Jump in Digital Service Requests

7%

Jump in DAU

Core Process

Doodle Image Source: The Famous Design Squiggle by Damien Newman; Double Diamond Source: Hinderling Volkart, Dan Nessler - hinderlingvolkart.com dannessler.com

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