Case Study
Airtel Thanks for Business (ATB) 2.0 is a self-service portal for Airtel customers to maintain their portfolio of products and services with Airtel. The portal facilitates many critical journeys like Raising Service Request, Bill Payment, Declaring NEFT, Disconnection and so on. The portal is key to a seamless customer experience which is core to Airtel’s philosophy.
Project Domain : B2C & B2B
Role : Lead UX Manager
Skills Used :

Impact :

45%
Jump in MAU

20%
Jump in Unique Logins

30%
Jump in Digital Service Requests

7%
Jump in DAU
Case Study
This is an app to facilitate offerings and disbursement of loans to Airtel’s verified customer base who otherwise do not qualify for credit from the banks. This was part of Airtel’s Financial Services portfolio. The app enabled millions of Indians to avail of financial support, without having to depend solely on a bank's discretion. This was a very high-impact project bringing a highly tangible change to their lives for betterment.
Project Domain : B2C & B2B
Role : Lead UX Manager
Skills Used :

Impact :

2M+
Loans Disbursed

USD 60M+
Loans Disbursed in Value

18%
Capture of ETB Users

40M+
DAU
Case Study
MindBank is a platform that generates an AI replica of people to enhance productivity through intelligent automation, and monitoring of mental well-being for improved mental health, and personal development. It also facilitates achieving digital immortality by creating a duplicate of an individual. This transformative technology is reshaping humanity, positioning people as their own personal computers.
Project Domain : B2C & B2B
Role : Lead UX Designer
Skills Used :

Impact :

3M+
USD Raised in Investments & Grants

5+
B2B
Contracts

45+
Mentions in
Articles

5+
International
Awards